About us

Jaimie Vernon was born  November 19, 1963 in East York, Ontario. He survived training wheels and public school in Scarborough, Ontario. A near fatal Tonya Harding-styled kneecapping in PeeWee hockey led Mr. Vernon down the rock ‘n’ roll highway to hell. But, first he had to get a Grade 13 high school diploma.

He pierced his red flannel lumber jacket and paraded ceremoniously through punk-rock purgatory from 1980 to 1982 as the guitar player for semi-legendary band SWindleD. From there he floated about with Youth In Asia before forming the Spinal Tapian contingent known as Moving Targetz in 1983. The Toronto musical community would never be the same; The group released five EP’s, 2 LP’s and destroyed the promising careers of no less than 57 would-be musicians. By 1991 Jaimie had had enough of keeping a sinking ship afloat so, he pursued the business end of music (read: he was looking to make some cash).

With his own Bullseye Records label already formed in 1985 to release Moving Targetz material, he launched a series of independent compilation discs with the aid of fledgling audio production company P.A.M. entitled ‘Unsigned, Sealed & Delivered’. The CDs did well as springboards for the careers of such new and notable talent as King Apparatus, Victims of Luxury, and Virginia Storey while re-introducing such past music figures as Carl Dixon (Coney Hatch), The Kings, Kenny MacLean (Platinum Blonde), Paul Connors (The Nylons), and Walter Zwol (Brutus). In conjunction with the discs, he launched a flip-format CanCon music magazine, Great White Noise, from prestigious offices in downtown Toronto (read: it cost a lot of money to rent). Eventually the magazine collapsed as did his first marriage and Jaimie focused on the finer things in life (read: paying rent, eating, etc.).

Jaimie continued working an 18 hour-a-day gig as full-time president of Bullseye, babysitting Canada’s musically infirm and spearheading the biggest revival of Canadian Classic Rock this country has ever seen. He has written liner notes and/or contributed additional info and vinyl masters to CD ‘best of’ packages for Rational Youth, Platinum Blonde, Zon, The Northern Pikes, Battered Wives, Goddo, Klaatu, Segarini, Brutus and many other Canadian music projects. He is the father of two and masquerades as a bass player. He married for a second time in 1996 (to his former assistant editor, Sharon Leeson, no less) and is most happy spending time with his wife and two children or being buried up to his neck in Canadian music minutiae. He was the human slave to a cat named Rufus (RIP). In 2016 he became a grandpa to Miss A.

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